Entrepreneurship is often a challenging field, especially for small and medium-sized entrepreneurs. However, Lucija Skračić, a young and ambitious entrepreneur, managed to turn her Instagram profile into a successful webshop platform – maliipoduzetnici.com. Her direction and passion for promoting entrepreneurship as a way of life became the basis for the development of her own business project.
She started her mission through her Instagram profile @malipoduzetnici.hr , where she actively shared inspiring stories and products of small entrepreneurs and craftsmen. Her commitment to promoting local products and services quickly caught the attention of the community, and her profile became a favorite destination for those who support local initiatives with 4,500 followers. Lucija saw that she could provide even more support to small entrepreneurs through the creation of a webshop, that is, a platform through which she would offer selected small entrepreneurs the opportunity to open and manage their own webshop on it.
In other words, entrepreneurs who are approved by her team to open a webshop on the platform can sell and deliver their products to their customers directly through the platform, with an integrated secure payment system. Lucija has put a lot of effort into building a functional and attractive website to ensure that users can easily research and buy from a variety of small businesses, thus creating a bridge between small businesses and consumers. The result of her work proves that the power of social networks can be used in an innovative way to promote local and small business and create positive change.
Although the entire web-shop project is still in its infancy, the potential of the idea is great and recognized. Namely, through her Instagram profile and webshop, Lucija wants to enable small entrepreneurs to achieve their business goals and provide them with support in the challenging process of digitizing their business. Her story is inspiring and reminds us that big changes can come from small initiatives.
For financial management, malipopuzetnici.com uses FIRA. It is very important for everyone, especially small entrepreneurs and beginners, that applications for creating offers and invoices are simple and intuitive, in order to run their business as easily and quickly as possible, and FIRA enables them to do just that.







